由香港贸易发展局、深圳市人民政府共同主办的“港·潮流”购物节（Chic Hong Kong），周五起一连三日（5月26日至28日）在深圳福田星河COCO Park购物中心举行，为粤港澳大湾区消费者带来具有时尚生活感的购物体验。作为香港贸发局“粤港合作周”的旗舰活动之一，“港·潮流”购物节是全面通关以后大湾区首个大型香港时尚潮流产品推广活动，共吸引近80家香港参展商、超过130家香港品牌参展，从饮食、生活与时尚三大领域，呈现港风的潮流魅力。

　　The “Chic Hong Kong” shopping festival, co-hosted by the Hong Kong Trade Development Council (HKTDC) and the Shenzhen Municipal People’s Government, runs for three consecutive days (May 26-28) at the Galaxy COCO Park shopping center in Futian, Shenzhen, bringing a shopping experience with a sense of fashionable life to consumers in the Guangdong-Hong Kong-Macao Greater Bay Area (GBA). As one of the flagship events of the “Hong Kong-Guangdong Cooperation Week” organized by the HKTDC, Chic Hong Kong is the first large-scale Hong Kong fashion product promotion event in the GBA after the full resumption of normal travel between Hong Kong and the mainland, attracting nearly 80 Hong Kong exhibitors and more than 130 Hong Kong brands, and presenting the trendy charm of Hong Kong in food, life, and fashion.

　　近年来，在内地新消费浪潮迭起的同时，香港潮流时尚不断寻求突破和创新，力图继续引领创意时尚的新主张：更具融合性的设计风格，更有前瞻性的环保意识。新一代香港品牌正在敏锐地洞悉消费趋势，正以全新的活力与创新引领潮流风向。本次“港·潮流”购物节旨在协助香港企业拓展中国内地蓬勃发展的巨大市场，把优质品牌及产品介绍给内地消费者，也有助于深圳推进国际消费中心城市建设，打造国际国内旅游消费目的地，吸引集聚高端消费。活动由香港贸发局大湾区服务中心、深圳市贸促委、深圳市商务局、福田区人民政府承办，深圳市委网信办、香港工业总会珠三角工业协会、广东省香港商会、前海香港商会、粤港澳大湾区创新设计联盟作为支持单位。

　　In recent years, while the new consumption wave in the mainland has been rising, Hong Kong fashion has been constantly seeking breakthroughs and innovations in a bid to continue to lead the new ideas of creative fashion: more integrated design styles, and more forward-looking environmental protection awareness. Keenly aware of consumption trends, the new generation of Hong Kong brands are leading the trend with new vitality and innovation. The purpose of the Chic Hong Kong shopping festival is to assist Hong Kong enterprises to explore the booming huge market in the mainland, and introduce high-quality brands and products to mainland consumers. It will also help Shenzhen to promote the construction of an international consumption center city, create an international and domestic tourism and consumption destination, and attract and gather high-end consumption. The event is organized by the Greater Bay Area Service Center of the HKTDC, the China Council for the Promotion of International Trade Shenzhen Municipal Committee (CCPIT Shenzhen), the Commerce Bureau of Shenzhen Municipality, and the People’s Government of Futian District. The Cyberspace Office of the Shenzhen Municipal Committee of the Communist Party of China, the Pearl River Delta Council of the Federation of Hong Kong Industries, the Hong Kong Chamber of Commerce in Guangdong, the Hong Kong Chamber of Commerce, Qianhai, and the Guangdong-Hong Kong-Macao Greater Bay Area Innovation Design Alliance act as supporting units.

　　“港·潮流”购物节由“Living潮·生活”、“Style潮·品味”、“Taste潮·品尝”三大主题展区组成，分别坐落在COCO Park一期B1层户外星空广场、L1层室内中庭与户外沿街。展出商品包括消费电子及科技产品、家居用品、时尚服饰及配饰品、食品饮料及健康产品等。在近80家参展商当中，四成是首次进入内地市场，他们将通过这次活动初试啼声，建立商脉。

　　Chic Hong Kong consists of three themed exhibition areas: Living, Style, and Taste. All placed in Phase I of the COCO Park, they are respectively located in the outdoor starry sky square on the B1 floor, the indoor atrium on the L1 floor, and along the outdoor passages on the L1 floor. Products on display include consumer electronics and technology products, household items, fashion apparel and accessories, food and beverage, health products and so on. Among the nearly 80 exhibitors, 40% are entering the mainland market for the first time. They will try their hand at this event to establish business connections.

　　本届购物节云集一系列围绕创新、可持续设计、绿色和健康生活、原创设计等潮流元素的香港品牌与各类“潮物”，例如有香港食品科技初创企业Allklear全清自创的可饮用营养色拉、Koofy Development研发的Surfwheel智慧电动滑板、可持续品牌iFarmaissance的植物纯素皮革手袋系列、KIBO（箐徏）的环保皮革休闲鞋等。

　　The shopping festival gathers a series of Hong Kong brands and various “trendy items” centering on innovation, sustainable design, green and healthy life, original design and other trendy elements, such as the drinkable salads created by Hong Kong food technology start-up Allklear, the Surfwheel smart electric skateboard developed by Koofy Development, the plant vegan leather handbag series of the sustainable brand iFarmaissance, and the environmentally friendly leather casual shoes of KIBO.

　　此外，香港的时尚设计力量也不容小觑，时尚服装品牌SPARKLE COLLECTION、家居精品品牌JARDIN DES FONTAINES、专业陶瓷餐具品牌Loveramics等大展设计创意。购物节亦汇聚一系列香港经典品牌，包括周生生、周大福、奇华、金百加、四洲、李锦记、八珍等，展出招牌特色产品和新商品。

　　In addition, the power of fashion design in Hong Kong is not to be underestimated. The fashion clothing brand SPARKLE COLLECTION, home boutique brand JARDIN DES FONTAINES, and professional ceramic tableware brand Loveramics, among others, are displaying their design creativity. The shopping festival also brings together a series of classic Hong Kong brands, including Chow Sang Sang, Chow Tai Fook, Kee Wah, Kampery, Four Seas, Lee Kum Kee, and Patchun, among others, who exhibit their signature products and new products.

　　购物节期间，香港贸发局还同场举办“香港设计产品汇展”。汇展由香港特别行政区政府“创意香港”赞助，展出13位香港新锐设计师，逾20件杰出或获奖产品，展现香港创意力量，推广香港设计与创意产业的领先优势。

　　During the shopping festival, the HKTDC also holds the Hong Kong Masterpiece Gallery at the same venue. Sponsored by the “Create Hong Kong” office of the Government of the Hong Kong Special Administrative Region, the exhibition displays more than 20 outstanding or award-winning products of 13 emerging Hong Kong designers, showcasing the creative power of Hong Kong and promoting the leading edge of Hong Kong’s design and creative industries.

　　开幕式上，香港艺人炎明熹的演出为购物节拉开序幕。一连三天的购物节期间，现场将会开展超过100场精彩活动，包括大湾区“9+2”街舞结集决赛、金茶王港式奶茶冲泡表演、无伴奏合唱、花式篮球表演、近景魔术表演、高跷魔术师巡游、时尚快闪舞、嘻哈音乐表演、人像插画绘画等。

　　Hong Kong artist Gigi Yim Ming Hay’s performance at the opening ceremony kicked off the shopping festival. During the three-day shopping festival, there will be more than 100 exciting activities on site, including the GBA “9+2” hip-hop finals, the KamCha Hong Kong milk tea performance, cappella singings, fancy basketball performances, close-up magic shows, stilt magician parades, fashion flash dances, hip-hop music performances, portrait illustration and painting, and so on.

　　此外，香港贸发局还邀约了粤港众多的社交媒体达人到场坐镇，包括香港知名素食达人Elvis Chan、生酮饮食达人Hayden Leung在内的达人将在现场示范制作健康美食；应邀网红将会每天在现场直播间进行直播，向线上消费者介绍各家展商的明星产品与现场的好玩体验。

　　In addition, the HKTDC has also invited many social media influencers from Guangdong and Hong Kong to the event, including well-known Hong Kong vegetarian expert Elvis Chan and ketogenic diet expert Hayden Leung, who will demonstrate how to make healthy food on the spot, as well as Internet celebrities who will broadcast live in the live broadcast room every day, showing online consumers the star products of various exhibitors and the fun experience on site.

　　现场还设有沉浸式空间体验，利用最新投影式系统技术配以光影效果展示香港文化的不同面貌，让参观者恍如置身于万花筒之中，体验香港文化。

　　There is also an immersive space experience on site, using the latest projection system technology to display different aspects of Hong Kong culture with light and shadow effects, allowing visitors to experience Hong Kong culture as if they are in a kaleidoscope.

　　除一系列精彩活动之外，“港·潮流”购物节更为消费者准备了多项优惠福利，务求让大家玩得尽兴、满载而归。香港贸发局在活动宣传期间发起了全城联动推广，以吸引更多公众参与这场盛事。有兴趣的深圳市民可以通过参与大众点评的话题讨论，带上“港出新潮”的社交话题互动，有机会赢取人民币50元电子红包。购物节更推出打卡赢奖、购物赢奖等福利惊喜；消费者于“港·潮流”购物节展摊购物满100元人民币更可参加每日一次的幸运大抽奖，奖品丰富，不容错过。

　　In addition to a series of exciting activities, Chic Hong Kong has prepared some preferential benefits for consumers, so as to make everyone have a good time and return with a rewarding experience. During the promotional period of the event, the HKTDC launched a city-wide joint promotion to attract more people to participate in this grand event. Interested citizens of Shenzhen can participate in the topic discussion through the Dianping platform and interact under the topic of “New Trends of Hong Kong,” with a chance to win an electronic red envelope of 50 yuan. The shopping festival also offers surprises such as signing in to win prizes and shopping to win prizes. Consumers who spend more than 100 yuan at the booths of Chic Hong Kong can participate in the lucky draw held once a day, with abundant prizes that are not to be missed.